Massproductions is a Stockholm based furniture company, run by the English designer Chris Martin and the Swedish designer Magnus Elebäck. Massproductions develops high quality, tactile furniture in a modernist spirit. Chris Martin and Magnus Elebäck met in 1999 and have since worked side by side as consultants for the furniture industry.
With the knowledge accumulated over the years, the two experienced designers decided to take the next step and in 2009 launched their own furniture company, Massproductions, under which they now produce and market their own collections of furniture using a new and simple method for developing products. By taking away the filters normally associated with a producer, they can make products that would otherwise get stuck somewhere in the development process.
The name of the company comes from the designers’ knowledge and passion in mass production. Their goal is to use industrial processes to create furniture which people can get excited about, something that gives them pride of ownership. The philosophy behind Massproductions is to harness the benefits, values and quality of volume production. At Massproductions they believe that responsible and rational mass production benefits the consumer, the factory worker and everyone in between.