Picto means picture, and this is an excellent choice as the name of this watch. With its clean, minimalist graphic lines, Picto represents a distinct picture of time in a way that no other watch does. At the same time, its technical design is unique for a wristwatch. The hour is indicated by a dot on the rotating dial, while the minutes are indicated by a conventional hand. PICTO is the first wristwatch created according to this rotating disk principle.
With Picto, Steen Georg Christensen and Erling Andersen wanted to design a ”picture” of time. Where traditional watches show the time with the ticking hands, it is the watch face that rotates on Picto, giving the illusion of the earth moving and time passing. Conversely, the hour hand is fixed like a dot on the face, as Picto's only feature besides the minute hand – both in shiny, stylish steel.
Picto's innovative design and technology have taken the watch all over the world and directly into MoMA, the Museum of Modern Art in New York, where the watch is today a part of the museum's permanent exhibition. So it is a modern design icon that Rosendahl Timepieces is now relaunching in its almost original form. However, the watch casing has been changed to enable the soft, supple silicone strap to glide straight through it.