The Jopo bicycle has established an almost cult-like following since its debut in 1965. The innovative but simple design by Helkama, accommodates a large range of sizes and is quickly adjusted to other riders needs. Meant for all purpose use, the Jopo bicycle has become the city cruiser of choice in Scandinavia and beyond. Re-introduced in 2000 with an updated design and new colors, the current Jopo carries on the tradition of an easy to adjust and easy to ride bicycle for anyone, anywhere. The 24-inch wheels, pedal brakes and no gears, mean the bicycle is very easily maintained. Tyler Brûlé, the man behind the style publications Wallpaper and Monocle, highlighted Jopo in his article for the Financial Times: Just as BMW has done much with the Mini, Helkama is sitting on a 1960s design icon called the Jopo that could become the urban runabout of choice everywhere from Nice to Nagoya."